Social Media, Ahoy

Facebook fans are becoming customers. It’s one thing to maintain a stream of relevant content for your Facebook and Twitter loyalists, but the gurus know how to pull sales from the masses. Companies are promoting their brand along with special offers, and offering special deals to “fans only”. Dell has turned their Facebook presence into a “Small Business Solutions” center—an innovative use of the space that’s paying dividends.

Emerging media is everywhere in the form of podcasts, YouTube viral videos, and yes, even advertising in the popular online game “Second Life”. Just ask the likes of American Apparel, who operates their own virtual store. We’ll explore these venues in greater depth later, but for the moment, the big question is, “Is all this social media actually selling product?” According to the experts, yes.

‘Till next time.